SEO Advice - Essential Impartial SEO Advice
is an innovative Indian IT company that ensures maximum returns by providing quality
software and solutions services.
SEO is much misunderstood and very much mis-sold so you need to know what you are buying and why before doing anything. After reading this you will be able to decide if an SEO company are offering a genuine service or taking you for a ride.
First Things First, What Is SEO?
SEO is simply any work carried out to increase the number and more importantly the quality of visitors to your website by making sure the website ranks in the search engines (Google etc.) for words and phrases related to what you are selling. If you sell car insurance then you want to be on page 1 of Google, preferably number 1, when someone types in car insurance. Simple.
How Do You Start SEO?
You research what words and phrases people use to buy the products and services you are selling, this is known as keyword research . The purpose of this it to make sure your pages are optimised for relevant words and phrases. It's worth noting, just because lots of people use a particular phrase doesn't mean you should optimise for it, if the competition for the phrase is tough (lots of other established sites are chasing the phrase) then you might be better chasing other less competitive phrases.
OK, I Get That, What Next?
Next you optimise your pages using the words and phrases you found. There are certain elements of a web page (title, meta, headers) that search engines focus on and these need to be set-up correctly.
Is That It?
Sadly not, because anyone can carry out keyword research and optimise their pages there are loads of well optimised pages about any given subject so Google needs a way of deciding which ones are best. It does this by measuring the number and quality of the links to your pages from pages on other websites.
How Do I Do Link Building?
We've written a long article on SEO link building techniques and we'd advise reading it. In summary there are two approaches to link building. You can buy them, which is against Google's guidelines or earn them, our preferred method.
What Do I Need to Watch For When Buying SEO?
We'd advise avoiding companies who guarantee specific rankings such as page 1 or in some cases number 1. Nobody can guarantee a
ranking unless they are using techniques that could get you banned from the search engines, which isn't ideal.
We'd also avoid companies offering SEO for a low monthly fee such as £99.00 or lower. What could they possibly be doing for £99 except taking your money and using some automated software.
Do You Guys Sell SEO?
Hell yes but we don't do the dodgy stuff and we are not cheap, cheap SEO is a waste of time and money. We help our clients create sites that will last and add value to their businesses. We sell search engine optimisation (SEO) services. SEO isn't scary and if you follow the basics of SEO you will see an improvement in your search engine rankings, guaranteed.
SEO can get your head in a spin. Like many things in life there are lots of different opinions on what works and what doesn't. Although there may be some magical formulae kicking around - doubtful - one thing is for sure, if you get your basic site structure and on page tagging right you will be on track for search engine success.
We make a living building search engine friendly websites and we also reverse engineer other sites in order to get them performing better in the search engines. In order to help you improve the performance of your site we've created this simple SEO check list in our blog.
Doing nothing and hoping isn't an option. It's time to sort your website out!
KIPZER believes in simple workable solution providing full user satisfaction and value for money. The solution development cycle followed is well structured and attains the standards laid down keeping in mind the total quality of the system and it’s functioning.
Why You Choose KIPZER
- Responsive HTML5 & CSS3 Theme Professional Website Design and Development Services and Fully Satisfied Customers Worldwide
- Our web design professionals will work with you to ensure your site is well built to engage users, convert traffic and grow your brand.
- Well Commented + Structured code Professional Website Design and Development Services and Fully Satisfied Customers Worldwide
- Our SEO experts will work with you to bring more calls to your business, increase sales, brand visibility and market position.
- Different Awesome Slideshows. Include Slider Revolution worth of $12 Professional Website Design and Development Services and Fully Satisfied Customers Worldwide
- Kipzer is a leading company in website design and development, search engine optimization and online marketing. We are a website design and software development company with a 100% local, on-site team of experts and we pride ourselves on providing personalized, results-oriented service.
- Custom BG Patterns, Unlimited Colors and Shortcodes Professional Website Design and Development Services and Fully Satisfied Customers Worldwide
- Our team strives to understand our clients’ needs, objectives, and goals and then tailors tactics and strategies that contribute to achieving results. We’ll create a custom package to meet your specific business needs and always stay focused on growing your business.
- 5 Different Websites Professional Website Design and Development Services and Fully Satisfied Customers Worldwide
- We engage in a process of communication and analysis with the goal of determining the best custom service that will generate real results. Every aspect of your current business is explored, from your website to your marketing initiatives, in order for a personalized plan of action to emerge.
- Corporate. Creative. Hosting. Medical. One Page Websites Professional Website Design and Development Services and Fully Satisfied Customers Worldwide
- In response to the detailed analysis of our client’s business, we design a results-oriented package that can feature any number of strategies, from custom web design on various platforms to search engine marketing and optimization.
- Cross Browser Support and Layered PSD Files Professional Website Design and Development Services and Fully Satisfied Customers Worldwide
- Through our marketing campaigns, we strive to grow not only your sales but also your market share and brand awareness. We enact powerful personalized strategies which connect your products or services to the right people and build a lasting foundation for your business.